Music Marketing

 Music Marketing Blog Post #1 

Maria Ribas; P-7 

Well, we started this project on January 12th and once we were separated into groups and have already gotten our assignment we brainstormed immediately. We all gave our opinion on anything and everything and when we were faced with the challenge of one opinion being different than the other, we would always make a compromise, making room for all the ideas. Due to my absence of one day, I missed out on the case study but was later assigned a part which was to research the band “Foster the People” my difficulty with this band was they hadn’t had much popularity since their 2010 released “Pumped up kids” which didn’t give me much assistance due to that album being over 5 years old. But I eventually did find more information about the band but seemed much less than my fellow peers who ended up with Bands who had been more public. But I did understand when my fellow peers would also address how hard it was to find an exact audience when it came to their band’s case study.  

After the case study proportion of this project, we quickly moved onto our music video as well as our social media outlets. We decided it be best if we strictly had our band on social media instead of having a website which we feel will not reach the audience we’re reaching for. My only problem with this section of the project is that I feel that I am not doing enough compared to my peers who have seemed to be quick when it comes to creating the music video or creating our band’s social outlets. While one of us worked on the storyboard the others worked on marketing and how things such as what social media this band will be part of, what type of collaborations will this band make, and what audience they will have and how they will want to affect their audience. Although the challenges of not knowing what type of people this band is going to be we have a rather good process in which we all work on separate things and once we step into class, we already know what to work on. 

But to go into full process of how my group and I are approaching our project: The first day assigned to the project and to our group we immediately got our genre and listened to every song from beginning to the middle. After this we all agreed on the song “The Man” by The Killers, then moving onto how we wanted to promote this new band, also tapping into our case study, and creating our music video, making a group chat to stay connected if we have any further ideas. On the second day of our project, we then started our case study finding businesses and other bands to bounce off of, we divide the work letting us all study one band. We finished the case study around January 20th and submitted it, we then moved onto marketing and the music video, which we also divided. For marketing we tried making our band very social and only having social media rather than a website and we also made collaborations for our band with the brands “Monster” and “Vans” also in the process of making our music video using story boards and making sure we all like the story. Finishing a lot this class working on our presentation, my job being social media outlets and merchandise. 

https://docs.google.com/document/d/1786Qn5qm3ldcQlJtQOibY6LNCrHV47AcvflnKYI1bX8/edit